- PowerPoint slides,
- Revised job descriptions and org charts,
- Meeting agendas, or
- A revenue-generating product.
Now honestly, what is your company’s ratio?
I think you’re going to find that you’re probably functioning at about 70% internal, 30% external focus – in the best of cases. Sure, there is a great deal that we need to do in business to simply keep the lights on that is necessarily internally-focused: Filling out expense reports, putting paper in the printer, or stocking the fridge with 5-hr Energy drinks. But look around you. There are payroll processors, project managers and centers of excellence executives whose functions are nearly 100% internally focused.
It’s your challenge in business to constantly question your organization’s functions and focus. Are these reports being developed purely to be read internally? Are you hiring far too many PowerPoint jockeys and project managers, and not enough market researchers and sales staff? If you’re not focused enough externally on your market and customers, you’re soon going to discover that someone else is.