You’re on the battlefield. You’re an expert in battlefield strategy with an emphasis on hand grenade tactics. Suddenly a live hand grenade is lobbed through the air and rolls to a stop at your feet. Do you:
A) Duck for cover,
B) Pick up the grenade and throw it as far as you can, or
C) Call a meeting of the top 3 generals and their advisors to discuss options A and B, in order to gain a consensus on the appropriate action to take?
You laugh. But yet option C is exactly how most executives will approach any potentially explosive situation internally. And it will kill innovation. If you take this approach your project will either be Deferred, Delayed, or Diverted.
And you’ll still be left with a live hand grenade exploding at your feet.
So how do you ever innovate any new products or services that are different, unfamiliar?
Well, the secret to driving disruptive innovative projects within an existing corporate structure is simple. Do not seek consensus for tactical actions. Assuming you’ve been provided budget and authority, RUN WITH IT!